Marketing and Event Coordinator

Marketing & Event Coordinator Location: Watkins Glen, New York 14891 Job Type: Full-Time | Hourly Salary: $19.23 Schedule: Monday to Friday, with evening and weekend events Job Overview Our client is looking for a creative, organized and people-focused Marketing & Event Coordinator to support marketing, tourism and event initiatives. This role plays a key part in growing community engagement, driving brand awareness and coordinating memorable events that connect people and places. If you thrive in a fast-paced environment, are passionate about community engagement and have experience in marketing and event planning, this could be the perfect opportunity for you. Key Responsibilities Marketing & Outreach Drive brand visibility by creating and managing marketing campaigns Promote membership benefits and community engagement through direct outreach Analyze marketing performance and suggest improvements Help execute strategic plans to increase awareness, memberships and advertising revenue Write compelling website and media content Track and report on website, social media and other marketing metrics Social Media Management Create, schedule and post engaging content across all major platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) Collaborate on paid campaigns and promotions Engage with followers and monitor online conversations Develop content calendars and track analytics to grow audience Event Planning & Coordination Plan and execute events such as galas, awards, leadership programs and educational series Coordinate ribbon cuttings, grand openings and promotional celebrations Manage event budgets and sponsorship opportunities Work with venues, vendors and volunteers to ensure smooth operations Maximize promotion to drive attendance and community involvement Qualifications Associate's Degree in marketing, communications, public relations or related field At least 1 year of experience in marketing, events or communications Proficient in Microsoft Office, email platforms and social media tools Strong written and verbal communication skills Digital marketing, website management and social media expertise Proven project management and multitasking abilities Familiarity with Schuyler County and the Finger Lakes region is a plus Valid driver's license required Ability to work a flexible schedule including evenings and weekends Key Skills Strong communication and interpersonal skills Creative and strategic thinker Self-motivated and proactive Organized and detail-oriented Collaborative team player Confident managing events and deadlines Data-driven with the ability to analyze and adjust marketing strategies